Reaching the right audience at the right time is essential for effective digital marketing. With geo-targeting and geofencing, Stonefish Marketing helps businesses deliver hyper-targeted ads to customers based on their real-time location.

Whether you want to attract people near your store, target competitors’ locations, or engage attendees at a specific event, location-based marketing ensures your message reaches the right people when it matters most.

Our approach focuses on data-driven insights, real-time location tracking, and behavioral analysis to refine advertising efforts. If your business depends on local customers, foot traffic, or precise audience segmentation, geo-targeted advertising is a cost-effective and highly strategic way to boost engagement and conversions.

What Is Geo-Targeting?

Geo-targeting and geofencing are two distinct but complementary marketing strategies designed to help businesses reach potential customers based on location.

Geo-targeting delivers ads to users based on their geographic location, such as a country, state, city, or even a specific zip code. This strategy ensures that your ads are only shown to people who are most likely to convert, whether they are searching for local services or nearby products.

Geofencing takes this concept a step further by creating a virtual boundary around a defined area. This can include shopping centers, event venues, stadiums, or even your competitors’ storefronts. When a user enters or exits this zone, they receive targeted ads, notifications, or exclusive offers designed to capture their attention and drive engagement.

Major Benefits of Location-Based Advertising

Businesses using location-based advertising see higher engagement, better conversion rates, and increased foot traffic.

Here’s why:

• Target the right audience – Serve ads to people who are most likely to take action based on their location and behaviors.
• Increase foot traffic – Drive customers into your store, restaurant, or event by reaching them when they’re nearby.
• Gain a competitive edge – Target potential customers near a competitor’s business and offer them a compelling reason to choose you instead.
• Personalize your messaging – Serve ads that are relevant to a specific area, event, or time of day.
• Reduce wasted ad spend – Focus your advertising budget on the locations and audiences that are most likely to convert.

Our Highly-Effective Process

The first step in our process is audience and location research. We analyze your ideal customer base, examine local search trends, and study competitor locations to determine the best targeting approach. Every business has unique needs, and understanding your audience’s behavior helps us refine the geo-targeting strategy for maximum impact.

Next, we set up geo-fencing boundaries tailored to your marketing goals. Whether you want to target a one-mile radius around your business or a specific event venue, we create customized virtual perimeters that trigger ads when users enter or exit the designated area. This allows for real-time ad delivery, ensuring that potential customers see your message when they are most likely to take action.

Once the campaign is live, we continuously optimize ad performance. We monitor real-time data to adjust targeting settings, test different ad creatives, and refine bidding strategies. Our team ensures that ads are being delivered to the most relevant audience, making adjustments to improve engagement and maximize conversions.

Ongoing reporting and analysis are a critical part of the process. We provide detailed insights into how your geo-targeted ads are performing, tracking key metrics such as impressions, click-through rates, and conversion rates. By regularly evaluating campaign results, we make informed decisions to improve effectiveness and return on investment.

Want To Try It?

Geo-targeting and geofencing are powerful tools for businesses that rely on local customers or specific regional targeting. Retail stores, restaurants, service providers, event promoters, and e-commerce brands can all benefit from reaching customers in specific locations at the right time.

If your business depends on foot traffic or regional customer engagement, location-based advertising can give you a serious competitive edge. Whether you want to increase in-store visits, reach event attendees, or target potential customers near a competitor, Stonefish Marketing can help create a smart, location-driven marketing strategy tailored to your business needs.

Give us a call or send us a message to get started!