Stonefish Marketing Blog

About Our Company StoneFish Marketing, founded in 2009, based in Toledo, OH with an office in Charlotte, NC, specializes in search engine optimization (SEO), pay-per-click campaign management, and Facebook advertising. We also offer various other internet marketing services, including website development, email marketing, and conversion optimization. We help our clients create a more substantial online presence for their business through highly customized and holistic internet marketing strategies. What to Expect? This position would be 100% remote. We are looking for

Facebook has proven to be one of the best platforms to market your business and advertise your products and services. 67% of social advertisers consider Facebook to be the most efficient and effective social media platform they use. The vast amount of different advertising and marketing options provided on Facebook’s platform is incredible. The social media giant now offers advertising through stories, live video streams (Facebook live), chatbots, canvases and many other traditional internet advertisements. The question is no longer

Using Facebook advertising or Facebook for marketing has become an integral part of the digital and e-commerce repertoire. People are using Facebook multiple times per day, seeing what is happening with their social network, check up on the news, or to play games. Facebook makes sharing information more straightforward than it has even been, to a point where many consumers depend on it. The success and popularity of the Facebook channel mean brands also need to have a presence if they want

Internet Marketing has become extremely popular in today’s digital era. Its popularity comes with little surprise considering almost everyone has access to the internet and many people are afraid to venture out of their homes due to the current pandemic (Covid-19).  Businesses all over the world are shifting gears from mass marketing and putting more focus on internet marketing strategies.  The benefits found from this switch are plentiful.  In this article I will be focusing on the 7 biggest advantages

How Social Media Can Help your Business Grow Social media marketing is something that it is safe to say that most businesses are doing in today’s business world. For some businesses, it has become a pillar of their operations and marketing strategy. However, there is more to social media than snapping a picture or writing a nice status and posting it. There needs to be a plan in place to get your business in front of more potential customers and

WordPress is known for being one of the top platforms used to create websites and blogs. Maria Sharapova, The Rolling Stones and John Grisham are three of many famous groups/individuals that have used WordPress to launch their own personal sites. Although the site has proven beneficial to millions of people worldwide, it can be a bit confusing at first. Based on my own personal experience, I was extremely lost and blown away by all the different features and settings WordPress

We’ve been helping business owners with their SEO since 2009. During that time, one of the most common questions we hear is, “How long will SEO take to get me to the #1 spot on Google?”. That is a valid question, but unfortunately, that’s like asking what the winning numbers are to next week’s Powerball! However,  this is not because SEO is some mysterious guessing game. The reason nobody can truthfully answer how long it will take for someone to

Although Facebook is still a prominent player in social media, some of the trends will begin to shift as we enter 2020. As the behemoth continues to grow monthly active users (MAUs), one thing is for sure, Facebook is going to be around for a very long time. How many people still use Facebook? As of the 3rd quarter in 2019, Facebook had a total of 247 million monthly active users just in the USA and Canada. With a total

Each year, innovations that make the user experience more positive online also bring changes to the Internet marketing world. Smart brands know how to adapt to these changes, but they must know what they are first. Here are some of the changes anticipated for 2019, and insights into how they will affect your marketing strategies. 1. User Intent Will Be Critical Do you really know your audience? For 2019, this is going to become increasingly important. When your site has

The internet is taking over the majority of marketing these days. You must be proficient in digital and content marketing to survive in the marketing world. In order for an SEO to be successful, they must be able to understand content marketing and be able to accurately apply it in their jobs. Here is a helpful checklist of everything that anyone who is dealing with SEO should have: 1) High Quality Programs/Content A very important thing that everyone in digital

Online marketing is by far, the new trend of marketing that all company’s are using. Having a strong online presence will help your company tremendously by making you more known. Stay ahead of your competition by having the best online marketing strategies to enhance your ratings. Here are the top 10 best ways to market your real estate company online: 1) Expand Your Email List A great tool for your company’s success in marketing is email. For example, 70% of people claim they

Browsing for a new apartment to rent? Google it. Trying to find a new vanity for the bathroom you are renovating? Google it. Looking for a new hair salon to visit in your area? Google it. Researching the best type of camera to buy? Google it. It is no secret that the most common answer to many of the questions we have is to look it up online. So long are the days of having to go from store to

The past year has been an exciting one for StoneFish… Check out some of the recent highlights!      

SEOs are usually brought in to work on a website after it has already been built. Sometimes they are asked to help long after it was created, and depending on the status of the website, which is more difficult. Therefore, when creating a new website, the best idea would be to get SEO help from the beginning. However, if that is not possible, here are 9 important SEO things you must consider when building a new website. 1) Simple Code There

To improve your website’s rankings on search engine results pages (SERPs), follow these helpful tips when using blog SEO. These tips will help you create friendly blogs posts that will attract not only readers but search engines too. Here are 20 of the best tips to create the perfect SEO blog… PHASE 1: Pick Your Keywords Before you start writing you must pick the best keywords for your page.   1) Select One Primary Keyword In order to optimize the content

2017 is going to be big for SEO with many new trends such as Accelerated Mobile Pages (AMP), RankBrain, mobile-first indexing, and the latest developments in Google’s algorithms. Soon all old strategies will be unused and for those who do not use up-to-date strategies will have to go through a big change. If your SEO skills are starting to decline, you may need to change your strategies. Here are 7 main reasons your performance may be slipping and how to

With individuals across the globe checking their Facebook timelines all day long, it should come as no surprise that 2 million small- to medium-sized businesses are advertising on Facebook. Everyone from your grandparents to your grandchildren is on Facebook, so any company or brand would be foolish to ignore the possibilities that exist within this platform. Beyond the scope of the people you can potentially reach, what makes Facebook advertising so effective? Facebook allows you to A/B test your ads.

From college students to business professionals, internet users all across the board are using their smartphones and tablets more than ever. These devices are being used to read articles, watch videos and keep up with their favorite bloggers. In an effort to enhance the performance and speed of loading times on the mobile web, Google has launched a project referred to as Accelerated Mobile Pages. This initiative allows websites to create light-weight webpages with a technology framework called AMP HTML.

Google is notorious for the continuous changes they make to their search engine algorithms and how search results are displayed. Yet again, another change has now been announced. On February 19, Google confirmed that text ads in the right sidebar will no longer be displayed on desktop search results pages. Now, ads will only be shown at the top and/or bottom of the search results page. What should you expect to see? For many searches, there will be three ads

Putting together a well thought-out local SEO strategy can not only be overwhelming, but also time-consuming. StoneFish is here to help.   Listed below is a checklist of important things local businesses can do to help develop a stronger local online presence… Title Tags Your website should have unique, keyword targeted title-tags Clean URLs Be sure to use clean, short, and well organized URL structure. Duplicate Content Nobody likes a copy-cat… Especially Google. Logos & Images Are you using Alt-tags for

Panda, penguin, hummingbird and pigeon. While they may be disguised under the names of cute creatures, they can significantly impact the search engine rankings of your website if you are not following best practices. Let’s take a look at what the various Google algorithm updates address. Panda The main goal of panda was to remove low quality content from the Google search engine results. Duplicate Content – Websites that featured the same or extremely similar content on multiple pages were

Do you remember the social network called Google+ that everyone was talking about a few years ago? If you missed all of the hype and buzz that was going on when it first launched, then consider yourself lucky that you did not invest too much of your time or effort on this social network that never really lived up to what Google envisioned it becoming. Essentially, the goal of Google+ was to have it become a valuable social network that

There are literally hundreds of local business directories in which you can list your business. There is extreme value in having your website listed in these resources. For starters, the more address citations your company has, the more likely it is to appear in local search results (otherwise known as Google Maps). Additionally, several of these resources provide a valuable back-link pointing directly to your website. Best of all, listing your business is free!   Below is a list of

Whether you are at the mall or a restaurant, the doctor’s office or the grocery store, there is one common sight you will find almost everywhere you go these days – people looking down at their phones. According to recent reports published by Google, 50% of mobile users visit a store within a day after conducting a local search. Additionally, 34% of mobile Internet users go online mostly using their phones. From checking Facebook to browsing the web, we have

SEO is an ever-evolving industry, and this year was no different. Changes are consistently being made to the Google algorithm, and industry professionals are always sharing new tips and tricks for website success. However, in the midst of all this change, a few SEO best practices still remain the same. While it is always great to test new strategies and tactics, we must never forget about the core principles of a great website and online presence.   1. Embrace diversity.

The #IceBucketChallenge has officially high-jacked your social media channels. Since the inception of Facebook, there has not been a viral campaign that has caught people’s attention quite like this. While some are tired of seeing so many people dunk ice on their head, I thought it would be good to talk about all the good its done…   1. The ALS Ice Bucket Challenge is taking social media by storm The New York Times reports that between June 1 and

Lately there has been a lot of discussion on the benefits of utilizing Press Release sites for SEO purposes. Even Search Engine Watch did a full investigation into PR Newswire (an extremely popular online press release distribution service), and the recent changes they made to their system in an immediate response to Google’s ever-changing algorithm. As a result of all this mayhem, I am getting a lot of questions on how to best utilize Press Releases for SEO purposes. Here’s

According to Merriam-Webster, the word schema is defined as the organization of experience in the mind or brain that includes a particular organized way of perceiving cognitively and responding to a complex situation or set of stimuli. In 2011, Internet search engine giants including Bing, Google and Yahoo, embarked on a plan that took advantage of this concept and launched Schema.org. The idea here was to allow web developers an ability to markup a site’s content with information about the

Based in Charlotte, NC, StoneFish LLC is proud to offer the highest quality SEO services available within the industry. From creating websites that are SEO-friendly, to building a strong diverse back-link portfolio, our SEO services has help various businesses and agencies in the greater Charlotte area for over 5-years. Contact Joe Restivo today to learn more.